Posted on February 18, 2011
Now that I have a partner in my love of Snuggies (HeyStephanie!), I’ve done a lot of thinking about the current popularity and unsure future of Snuggies. Are these just going to be a temporary fad? Or are they actually going to stick around and secure a foothold in our society much like blankets did in the 1930’s. Or maybe that was hundreds of years ago. Anyway, your standard blanket has been around for a long time. If some newer blanket technology exists, why are we still using the old kind? Just like no one is still using the 1st generation iPod because newer ones are cheaper, with more storage and color screens – why in the world are people still staying warm with standard blankets?!
Let me take it back a little farther with a better example. In the mid 60’s, the 8-track first came to market. It grew in popularity, and became the established standard for mobile audio throughout the 70’s. However, with the invention of the CD player, and its price dropping over the next ten years, it quickly became the obvious replacement to the 8-track with far superior sound quality. This was the obvious and typical progression as better technology became available, people gave up the older stuff. Such should be the progression of blankets to Snuggies.
It’s my hope that within the next 10 years we will, as a society, begin to phase out the use of regular blankets as people begin to realize that Snuggie’s are far superior. Any standard blanket can be significantly improved with the addition of sleeves. Or skeletor.
This not only provides protection against He-Man, but also provides sleeves for easy access, warmth, and allows you to do all sorts of activities without being inhibited by all the extra material that comes with a standard blanket. They can even be improved with the addition of some Ninja Turtles screen printing. Who can argue with the protection of a half shell and the warmth of Snuggie material?
I hope I’ve provided a convincing case for the longevity of the Snuggie in our culture. I, for one, will not be using blankets for the rest of my life as I transition over to the warm convenience of snuggies.