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Vintage Hot Rod Decals – Set 2

Part 2 of my Vintage hot rod decals posts.  They don’t make em like the used to!


This first one is really cool – the company was located in Ontario, CA on Brooks st.



From Vintage Hot Rod Decals

This is literally right down the street from where I grew up.  There is a lot of cool hot rod history in the Inland Empire and LA area, and I’m always digging up cool stuff that went on right by where I grew up.  I searched the address on the logo (1004 w. Brooks St in Ontario) to see what was going on there nowadays. Turns out that Casler Cheater Slicks are no longer on the market, but the old shop is now inhabited by LASER BOATS. Apparently a company making $80,000 custom speedboats didn’t want to invest in a strong web presence. A (gag) flash-template website from hell that took 15 minutes to load is all that remains. I kind of wish Casler and their Cheater Slicks were still around… 🙁

View more after the break!

Vintage Hot Rod Decals – Set 1

I have collected these images of vintage hot rod decals throughout the years.  They are original examples of an art form that doesn’t really exist anymore.  These awesome logos weren’t designed in photoshop or on any computer, but by real artists with a pen and pencil on real paper.  They represented real brands and products that were built by hard working Americans on American soil.  Its safe to say that these classic brands are icons of a generation of people and a country that will never exist in that same capacity, in the same way, again.


Classic Advertising – Why Can’t We Go Back To This?

I think there is a quite a bit that modern advertising could take from some of these classic ads.  They don’t treat the viewer (potential customer) like a complete fucking idiot.  They speak clearly, effectively, and highlight the important aspects of the product – and they really know how to push the futuristic styling of these sweet rides and appeal to the interest of the consumer.  Today’s car ads mostly seem like a full on attack on the viewer with techno music, hamsters driving cars and toasters, or just plain bad advertising:

Although, I guess since I’m entertained by a film as stupid as “The Garbage Pail Kids Movie“, which I’m watching now as I type this – I don’t know if I’m too well qualified to share opinions on video advertising.  What can I say, I’m just a mindless consumer…

Anyway, check out some of these awesome ads from the Internet Archive.  This is one of the best websites that shows all sorts of ads and classic video from years ago.   I would have loved to turn on the TV and see these kind of ads before watching my favorite weekly show…anything is better than the hundreds of commercials we sit through now.

There are tons more ads on the Internet Archive web site:


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