Cool? I don’t like Obama much, but I think he has fully embraced the technology at his, and much of our country’s disposal. Like how he used text messaging to announce his running mate (even though that system didn’t work too well), he is now advertising in XBOX 360 video games online. This is the future of campaigning, just like we have seen corporate sponsors sneaking into movies throughout the past 10 years (Its not uncommon to see a Dell, or Coke product strategically placed in any major film now). Check this link out for more info.