Little Feet Helps Ad Readability
Little Feet Helps Ad Readability

Little Feet Helps Ad Readability


Serif=good. Sans Serif=bad.Every newspaper and magazine as well as most books are printed in Serif font. They use it to help their readers’ eyes connect with letters on a page. Serif fonts have letters with little feet that helps the eye literally finish seeing the letter. Your job is to give your ad every chance of being read and being acted on. Always insist on serif type for all your ads.

p.s. Send Six Apart an e-mail asking for serif font on our blogs!

Ian

This is my blog. I started it back in 2006 when I was finishing my undergrad at SDSU, kept going as I started my career and completed my MBA, and what do you know I'm still updating over 10 years later... It contains a little bit of everything about me - I'm an opinionated asshole sometimes, definitely a nerd, a gamer, a husband, a manager for a consulting company, a DJ and a musician, a grease monkey and a motorcycle rider...and a whole bunch of other things that probably are too offensive to mention. This blog has a lot of stuff I find funny, a little I find serious, and tons of information about my various and plentiful hobbies. I hope you find something here that's interesting to you. I'd love to hear from you, so feel free to comment or contact me! Thanks for stopping by!

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