Advise, not Sell

Advise, not sell.

Generation now is keen on sales and marketing tactics. You don’t fool them. Calls to action like “Click Here!” and “Call Now!” do not work anymore. Generation Now has been trained to naturally block sales messages, even in a personal selling situation.

Give relevant advice. If the advice you give is relevant like you sell it to be, you don’t need to sell! Giving quality advice establishes yourself as an expert on the subject, which will position your brand in the evoked set of your customers. Because Generation Now is used to sales messages, relevant advice will differentiate your company from the rest. Not only are you the expert now, but you are the company the customer trusts because you are not trying to sell to her.

Danielle pointed out a great example when she was looking for limos for our company Christmas party. Top Dog Limo provides visitors to its website a San Diego Christmas Lights Map, something very relevant to its audience and the time of year.

When I take my girlfriend on a trip around San Diego to look at Christmas lights I’m going to use Top Dog Limo. I know they know the best places because they are an expert on Christmas lights in San Diego and they are the only limo company to provide such as map. I don’t need sales messages talking about a discount or past testimonials because Top Dog gave relevant advice.

Marketing advice isn’t something to laugh at, here’s something you can laugh at: Never before seen Chappelle skit


This is my blog. I started it back in 2006 when I was finishing my undergrad at SDSU, kept going as I started my career and completed my MBA, and what do you know I'm still updating over 10 years later... It contains a little bit of everything about me - I'm an opinionated asshole sometimes, definitely a nerd, a gamer, a husband, a manager for a consulting company, a DJ and a musician, a grease monkey and a motorcycle rider...and a whole bunch of other things that probably are too offensive to mention. This blog has a lot of stuff I find funny, a little I find serious, and tons of information about my various and plentiful hobbies. I hope you find something here that's interesting to you. I'd love to hear from you, so feel free to comment or contact me! Thanks for stopping by!

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