Advertising on YouTube


Advertising on YouTube is a touchy subject for brand marketers. No one wants their carefully created brand next to Girls Gone Wild or Faces of Death like content.

Until YouTube improves its tagging technology it will be tough for marketers to get an idea of what kind of content will be showing next to their ad and more importantly what type of audience is watching this content. A video tagged “cat” “funny” “long pole” is hardly a great description of the content or insight into the viewer.Behavioral targeting will also be a next step for YouTube. With BT the power lies in the audience and not necessarily the content. As long as the content doesn’t cross the line, who cares what they are watching if we know they have searched about our product, browsed on e-commerce sites and have compared prices with our competitors.YouTube has access to the long tail of consumer segments and behavioral targeting gives the best access to those hard to find people. Corey Kronengold has a great commentary here.
Now after that moment of marketing seriousness. Here’s a comedy break. This is hilarious.

Ian

This is my blog. I started it back in 2006 when I was finishing my undergrad at SDSU, kept going as I started my career and completed my MBA, and what do you know I'm still updating over 10 years later... It contains a little bit of everything about me - I'm an opinionated asshole sometimes, definitely a nerd, a gamer, a husband, a manager for a consulting company, a DJ and a musician, a grease monkey and a motorcycle rider...and a whole bunch of other things that probably are too offensive to mention. This blog has a lot of stuff I find funny, a little I find serious, and tons of information about my various and plentiful hobbies. I hope you find something here that's interesting to you. I'd love to hear from you, so feel free to comment or contact me! Thanks for stopping by!

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