Marketing+Tonic= 7 Minute Abs


Seth Godin, one of the few people that actually deserves the title ‘guru’ gives a commical insight into how marketers really think:

(from that movie about Mary):

Hitchhiker: You heard of this thing, the 8-Minute Abs?

Ted Stroehmann: Yeah, sure, 8-Minute Abs. Yeah, the excercise video.

Hitchhiker: Yeah, this is going to blow that right out of the water. Listen to this: 7… Minute… Abs.

Ted Stroehmann: Right. Yes. OK, alright. I see where you’re going.

Hitchhiker: Think about it. You walk into a video store, you see 8-Minute Abs sittin’ there, there’s 7-Minute Abs right beside it. Which one are you gonna pick, man?

Ted Stroehmann:
I would go for the 7.

Hitchhiker: Bingo, man, bingo. 7-Minute Abs. And we guarantee just as good a workout as the 8-minute folk.

Ted Stroehmann: You guarantee it? That’s — how do you do that?

Hitchhiker:
If you’re not happy with the first 7 minutes, we’re gonna send you the extra minute free. You see? That’s it. That’s our motto. That’s where we’re comin’ from. That’s from “A” to “B”.

Ted Stroehmann
: That’s right. That’s — that’s good. That’s good. Unless, of course, somebody comes up with 6-Minute Abs. Then you’re in trouble, huh?

[Hitchhiker convulses]

Hitchhiker:
No! No, no, not 6! I said 7. Nobody’s comin’ up with 6. Who works out in 6 minutes? You won’t even get your heart goin, not even a mouse on a wheel.

Ted Stroehmann
: That — good point.

Hitchhiker:
7’s the key number here. Think about it. 7-Elevens. 7 doors. 7, man, that’s the number. 7 chipmunks twirlin’ on a branch, eatin’ lots of sunflowers on my uncle’s ranch. You know that old children’s tale from the sea. It’s like you’re dreamin’ about Gorgonzola cheese when it’s clearly Brie time, baby…

hitchhiker

Ian

This is my blog. I started it back in 2006 when I was finishing my undergrad at SDSU, kept going as I started my career and completed my MBA, and what do you know I'm still updating over 10 years later... It contains a little bit of everything about me - I'm an opinionated asshole sometimes, definitely a nerd, a gamer, a husband, a manager for a consulting company, a DJ and a musician, a grease monkey and a motorcycle rider...and a whole bunch of other things that probably are too offensive to mention. This blog has a lot of stuff I find funny, a little I find serious, and tons of information about my various and plentiful hobbies. I hope you find something here that's interesting to you. I'd love to hear from you, so feel free to comment or contact me! Thanks for stopping by!

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